Jim Lee
Jim has been leading EA's mobile games business in China since March 2009. He has built a studio and a publishing organization, developed key partnership and channels, pioneered the freemium business model, and advertise-based business. At the same time, he is having a lot of fun.
Before EA, Jim was Nokia China with roles spanning product management, marketing, sales and strategy. He was responsible for P&L of Nseries, the billion-dollar smartphone product group. Before Nseries, he headed smartphone OS marketing incl brand marketing, alliance with key industry players and support to Nokia developers.
Prior to Nokia, Jim worked as an engineer in the defense and telecom industries in Australia.
Jim has an MBA from MIT Sloan and a B.Eng from the University of Melbourne.
